I believe it comes down to one simple thing: providing good value.
What's good value?
It's demonstrated by my local garage, Gordy's Service on 84th and Bluemound in Milwaukee.
Why? Because the guys there treat me well, tell me when fixes are truly critical and try hard keep my costs reasonable, as long as it doesn't jeopardize our family's safety or our car's well-being.
They open early and stay open late. They're up the street from Stone Creek Coffee, so I can do a little work while I wait for my cars to be serviced. Their guys are friendly and quick and they tell me the truth.
When it was time to buy new tires last year, I went to Gordy's. Turns out they weren't much more than the big retailer at the Mall. I know if I have questions, Gordy's guys are there to help. In fact, I think they were a better value, because I knew the same guy who installed them would be there if I had a question.
What happens when Gordy's gives me a good value? I tell other people about them, and faithfully get my work done there, even if I have to schedule an appointment because they're busy.
This is what I strive for daily in my own business dealings with clients. To be honest and clear, helpful and understanding. To help solve challenges for a reasonable price. To be fast, good and to tell the truth.
To provide a good value to my clients.
What's your definition of good value?