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Entries in T-Shirts (16)


BarCamp Milwaukee 2 T-Shirt Mockup

BarCamp MKE 2 Shirt Mockup: Side ViewYesterday I visited MJM Ventures, the company who is printing our BarCamp Milwaukee 2 T-Shirts. They kindly got a sample of a Gildan Sand colored shirt, so I could see the color and create a mockup.

Wow! What a perfect color! It's neutral with a hint of warmth and light enough to work with out dark gold and navy blue colors.

Today I created a quick ink-jet iron-on mockup of the BarCamp shirt, to figure out the correct size of the imprint and to make sure the colors would look good on the shirt's surface. I'e done many ink-jet iron ons before and they are a great way to envision shirt designs or make custom shirts.

I think the emblem is going to be enlarged a tad, and then I need to find a good Pantone gold that's not too greenish. For whatever reason, the dark gold we had been using has a tendency to go toward the green, when I want it to stay warm and rich.

Next week, the art gets finalized along with the sponsor list.

To secure one of the t-shirts, you must register to attend BarCamp Milwaukee 2 before Wednesday the 26th, when the art goes to the printer!


Espresso Powered T-Shirt: Printed Sample & Notes

espresso-powered-sample-300.jpgToday I received a copy of the black Espresso Powered T-Shirt I designed at GoodStorm and WOW! did it turn out well!

You can see me holding my son Nathan, wearing the new t-shirt. The red object in Nathan's hand is a petal from a tulip he picked from mom's garden. :-)

I was quite impressed with the print quality on black — the whites are bright and crisp, brown colors are rich and strong and there's even a nice, subtle speckling of the gradated tones in the artwork. Very nice.

I chose the heavyweight shirt and the quality is good. It's a nice cotton fabric, in a rich coal black.

Emblem Detail
Below I've posted a close-up shot of the emblem on the shirt, so you can see the print quality with a little more detail. Click the image below to see a larger version.

shirt-closeup-sm.jpgGoodStorm uses a digital printing method to create these shirts, with very good results. Now I wonder if complex shirt graphics might be better reproduced with digital printing than with traditional screen-printing.

If you like what you see, pick up your own Espresso Powered T-Shirt in one of three colors: black, pebble or white.

Espresso Powered T-Shirts
Espresso Powered Black T-Shirt: $12 + Shipping
Espresso Powered Pebble T-Shirt: $11 + Shipping
Espresso Powered White T-Shirt: $10 + Shipping
GoodStorm Rohdesign T-Shirt Store


An Interview with Marc Scheff of

isync.jpgLast month I was turned on to GoodStorm, an online t-shirt service that allows regular people like me to create and sell T-Shirt designs, by Chris Messina.

I'd been concerned by the high base prices of CafePress shirts and wondered if any other sites were competing with them, so Chris' tip was perfectly timed.

Through Chris I was connected to Marc Scheff, the Creative Director at GoodStorm, so I requested an interview. Marc has graciously agreed, so I'm pleased to present his interview on the Rohdesign Weblog:

Mike: Marc, thanks for taking the time to be interviewed for the Rohdesign Weblog. I have a few questions about GoodStorm, to help those interested in starting an online T-Shirt store more information about your services. I've came across GoodStorm from a tip by Chris Messina, but hadn't heard of your service before. How long has GoodStorm been around, and how it was started?

Marc: We started GoodStorm in October of 2005, and launched in January of this year (2006). We started with the vision of empowering socially progressive organizations, non-profits, and artists to generate higher income from e-commerce sales and use the increased profit to support their causes. Goodstorm was co-founded by Yobie Benhamin and Andy Rappaport. We develop and provide free tools, technologies and social-networking functionality for sellers to create online stores to market print-on-demand apparel and merchandise with their brand through

espresso.jpgMike: Where are the GoodStorm offices located, and what's the work environment like there?

Marc: We're in Potrero Hill in San Francisco. We refurbished an old planning office and recycled all the materials to make desks and tables. We're a small team, and you'll see people cracking jokes as often as you see us running to handle the ever-increasing workload. It's not unusual for someone to bring in a snack for others to share, or pass around a cool article or design from the web.

Mike: How is GoodStorm able to offer its store owners 70% of the profit on shirts, when sites like CafePress seem to have such high base markups?

Marc: We're scaling GoodStorm to support hundreds of thousands of organizations and individuals.. Non-profits, progressive groups, artists, and musicians make more money with us. That's why we call it “Capitalism Done Right.” It gives everyone a chance to take part in a thriving progressive community that challenges the status quo. People will come through because they get to create a better world through supporting their causes. it's time for a change in thinking about what's fair, and GoodStorm is positioned to facilitate this shift, and sustainably do so on a large scale.

Mike: Can you share any stories about T-Shirt shops in the GoodStorm network that have become popular and profitable?

beerman.jpgMarc: Sure thing. There are a lot of these stories because we help good people open up an e-Commerce store almost instantly. All you need is a design.

The NY America is a good example of an established organization using GoodStorm. They launched The Bring Them Home Now Concert for Peace featuring Michael Stipe, Rufus Wainright, Chuck D. and others. Cindy Sheehan was also there. We helped them set up a Bring Them Home Now Store almost overnight which has generated tens of thousands of dollars for their cause through sales of branded T-shirts, peace stamps and others merchandise. 

We also have mom-and-pop shops, or father-son shops like deadbeatdesigns. This team put up a handful of pretty clean designs on our site and enjoyed a few days to a week on our front page. They also marketed their store by putting up ads in local online dailies and bulletin boards like Craigslist.

What makes a store work are good designs and strong, sustained marketing. When an organization markets themselves in a few really basic ways, they make money.

Mike: GoodStorm's tagline is "Capitalism Done Right" — can you explain in a little more detail what you mean by that statement?

Marc: We're turning Capitalism, as a concept, on its head. Capitalism as we know it rewards the rich and punishes the poor. The few prosper on the backs of the many. Why should you have to pay, or give away your profits when you're doing the work to build your brand?

Just like deadbeatdesigns, we think you can do a lot with a little, and we're proving it with our model. In English, if you design the shirt and sell it on GoodStorm, we give you a big payoff, and we only keep a little so we can keep offering this service.

We're dropping the barriers to entry so that progressive individuals and organizations can get into the billion dollar e-commerce game. We don't charge a thing for our services, our wholesale prices are low, and we share profit equitably. This model is working, and our stores are doing well.

Mike: As a designer, I find your service is very designer-friendly. Does GoodStorm have some hidden history working with designers, or are designers just one of the markets you intend to serve?

Marc: No secret here. I got involved with GoodStorm in the first place for two reasons: I'm an artist and love working in community. I was happy doing concept art for film and games, web design is something I'd been doing for over ten years, and I've been working with and supporting various communities in different ways in the more recent past. I felt, and feel very lucky to be able to do these things that I truly love doing.

I saw that building GoodStorm would be a way to contribute back and give other people the same opportunity. I love getting artists and designers involved and we're also working with non-profits and progressive groups. As an artist, I know that designers struggle with funding in many of the same ways that non-profits and progressive groups do. I tell people that we work with and empower the underdog, and it's true.

Mike: What are some of your favorite stores in the GoodStorm network?

Marc: Ah, my favorites are the designers. I spend some time each day looking at new stores, new designs, and showing off to the GoodStorm team or my friends and family what people have created on our site. For example, there's this great little shop called Rohdesign...

Mike: Can you tell the readers why they might want to consider creating a store at GoodStorm?

Marc: Sure. There are so many reasons to set up a store at GoodStorm, and the main thing is that you make more money with us than if you went somewhere else and we're real friendly.

GoodStorm provides you with free e-commerce and networking tools so that you can open your own branded online store, sell apparel featuring your designs, and network with a community of people who appreciate your creative work. You can get set up almost instantly, GoodStorm is easy and fun, and you don't have to pay anything or buy anything.

Once you have a design (at 300dpi, saved in transparent PNG format...), you can upload it and have it printed on a wide selection of truly reasonably-priced, great quality t-shirts. We print your shirts on-demand. The best part is, we also do all the work — the inventory, shipping, fulfillment, everything. All you do is contribute your great designs and market your store.

You can create shirts for yourself, your friends, your family, your sports team, your school, your knitting group, your bowling team, your non-profit, your presidential campaign, really anything you want. You can use also GoodStorm to raise funds for a cause, yours or someone else's.

Mike: Any other thoughts about GoodStorm you might like to share, that I may not have mentioned?

Marc: Join the fun at GoodStorm and spread the beauty of your designs with hundreds of thousands of potential customers. We welcome more progressive organizations and individuals, artists, designers, bands, musicians, and do-gooders to benefit from our service.

Mike: Thanks again for the opportunity to interview you.

Marc: My pleasure, Mike. Thanks for taking the time with me.

If you have an inkling to create some t-shirts, check out GoodStorm!


New T-Shirts at

This weekend, Chris Messina Director of Experience and Open Source Ambassador at Flock left a comment on the weblog, suggesting I check out the T-Shirt service, so I did. Wow! I was impressed with the site and many options available, particularly 3 levels of shirt quality, multiple shirt colors and lower base prices than Cafe Press. Chris even has his own store for FactoryCity and Flock!

I spent a little time over the weekend creating 9 new T-Shirts in a new GoodStorm Rohdesign T-Shirt Store, which I'd like to share. While the site has some quirks, the flexibility, options and GoodStorm's commitment to decent shirt manufacture is very encouraging.

Old-School PDA T-Shirts
Of course, isync.jpgI've ported the More RAM Than Apollo Thirteen shirts to the new site, as well as a new version of the same Pilot 1000 graphic with the text "I Sync Therefore I Am" on the PDA screen. I've reduced the image of the PDA. I'm debating 2-sided shirts for these, with either a large PDA graphic for the back or some other text there. But for now I like the small graphic on the front.

Espresso Powered T-Shirts
For the coffee lovers, I've created 2 shirts with an updated "Espresso Powered" graphic, with deep, rich browns and warm caramel colors, in a 1940s style oval shape.espresso.jpg I had a blast creating this graphic, playing with colors, fonts and style, and am very pleased with how it's turned out. This graphic is available as a front-only graphic, or as a 2 sided shirt with a large graphic on the back.

Moleskine Sketch T-Shirts
The latest line to emerge on GoodStorm make use of several Moleskine Sketches I've done that have been featured here on the weblog. Each sketch has been wrapped in a Moleskine-inspired, rounded edge box with warm creme colored background (just like the sketchbook). I decided to create 5 T-Shirts featuring sketches, including Caribou Faces beerman.jpgand Hey Beer Man! in vertical formats, Madison Cafe, Bluegrass Band and Underworld / Brazilian Groove in horizontal formats.

Best of all, GoodStorm shirts actually cost less than those at Cafe Press. GoodStorm's shipping is limited to the US at the moment. Still, I think it's an excellent service. i invite you to stop by the new store and check out the designs — and let me know your thoughts.

NOTE: International readers interested in "I Sync Therefore I Am" shirts can check out a batch I've setup a Cafe Press (which does international shipping).


T-Shirt: More RAM Than Apollo Thirteen

Tonight, I finalized a t-shirt design I'd thought of about a year ago, featuring a super-stylized illustration of an old Pilot 1000 with humorous sayings on the screen in an old-school bit-mapped font.Apollo-13.jpg

For the first shirt in this line, I've chosen the saying "More RAM Than Apollo Thirteen" because the humorous reality of that phrase has always made me smile. Yes, it is actually true — Apollo Thirteen only had 32k onboard RAM, while the Pilot 1000 had 128k. Amazing stuff.

I enjoyed creating the stylized art in Adobe Illustrator, trying to find a balance between realism and easy recognition of the PDA, while still maintaining a pop-art feel. I wanted to experiment with rounded edges and very flat details. I chose to make it more stylized than detailed on purpose.

One of the ideas I've had with this shirt design is to create several funny bit-mapped text statements on the PDA screen, appealing to old-time Palm users. My buddy, Michael Ashby, an old-school Palm fan, helped me come up with a few ideas to consider:






Any you like? Have any ideas? I'd love to hear from other old-school (and new-school) Palm users with statements. If I like the statement, I may produce a t-shirt with your statement on it.

Custom, single-edition shirts can also be created with the statement of your choice. I'd love to create a one-of-a-kind t-shirt, using this PDA graphic, so if this interests you, let me know.

If you like the Apollo Thirteen T-Shirt, pick one up in Black ($20), White ($16) or Ringer ($16) at the Rohdesign Cafe Press store.