IN JANUARY, the Summit Series team commissioned me to attend and capture sketchnotes at Basecamp, a meeting of 650 invite-only guests in Lake Tahoe's Squaw Valley. I had a great time, met a variety of interesting people and enjoyed live-capturing my experience in sketchnotes during Basecamp weekend.
Typically, I post sketchnotes online, or create a PDF of the sketchnotes for attendees of events. I this case I felt strongly that a booklet, created from the sketchnotes would make a great after the fact artifact of the event for the all of the Summiters at the event in Squaw Valley. Audrey and the Summit Series team loved the idea so we began the process of designing a booklet from my sketchnotes.
Designing The Booklet
Using the multiple pages of sketchnotes I'd scanned, Audrey and I made typo fixes, adjustments and additions to the content, preparing it for printing. Laura, Lindsay and the Pinball Publishing team were my first choice, as they printed the popular Scout Book for our Visual Thinking 101 panel at SXSW 2010.
Here's a sketch of the booklet concept, where you can see me thinking through the booklet's cover design and interior structure:
When our direction was set, I combined sketchnote scans with newly created elements and laid out an InDesign document for Pinball's new Mega Booklet, a 5x7 Scout Book with more space than the popular 3x5 version:
Once the final art was approved, my production files went to Pinball Press for printing. Here are images of the booklet on press:
Welcome Note and Packaging
Audrey also provided a welcome note for the final packet, which I hand-write and scanned for print production. The note was printed on a single sheet of duplex card stock (light stock glued to kraft stock for the back), which was then placed into a kraft envelope for shipping to each Summit attendee.
Here are a selection of the final Summit Basecamp Sketchnote Booklet photos, taken by the Pinball staff after printing, cutting and binding:
The entire booklet turned out great! I'm excited to see how Summit Basecamp attendees like the final booklet — since our aim in capturing sketchnotes and producing a booklet from them is to remind them of their own great weekend experience in the mountains.
If you're a Summiter who has received one of these booklets. please leave a comment with your thoughts. I and the Summit Series team would love to hear your feedback on this fun way of making an artifact from sketchnotes.
Thank you Team Summit Series and Pinball Publishing for making it happen!Photos: Pinball Publishing