DESIGNING T-SHIRTS is a challenge I enjoy, so when I was commissioned to design and illustrate the 2012 Beacon Lounge t-shirt, I was ready for some fun.
The Beacon Lounge is a quiet, relaxing and recharging space, nestled amid the chaos and activity of SXSW. It's the place you can take a break, meet people, eat tasty food, hear good tunes and help create lasting social good in the world.
Eve Simon, my friend and Beaconfire creative director, hired me to design this year's t-shirt. She provided the Play Hard Do Good theme and shirt specs. With this info, I began sketching ideas for a type treatment in pencil, shown below:
The initial sketch concepts for the t-shirt illustration were more along the lines of a simple type treatment, reflected in the pencil sketches above.
In the second sketch below, you can see I've expanded the simple type treatment from the first sketches to a complete and more detailed illustration using the Play Hard Do Good type treatment with supporting elements:
I aimed to capture a lounge-like late 50s / early 60s feel with the typography on this piece, having fun with the modern couch and other retro touches.
Inking, Scanning and Vectorizing
Once I had an approved concept sketch, I inked various design elements in my large Moleskine sketchbook and scanned them in. Once the elements were open in Photoshop, I was able to edit flaws, tweak details and prepare each piece for vectorization using VectorMagic — a key piece of my illustration toolkit.
Below you can see and in-progress version of the black and white illustration being built in Adobe Illustrator. Notice the additional horizontal rules in the center of the piece — those were simplified in the final version:
Time for Color
Once the black and white illustration was approved, I explored color. I knew I had a brown t-shirt as a base color, so I selected bright aqua and vibrant orange to compliment each other and the base white ink.
This combination created a color palette suggesting both a lounge feel and the Texas hill country around Austin:
Here is the final illustration shown in context on a brown t-shirt:
T-Shirts Supporting Sweet Relief
These custom illustrated t-shirts will be available to Beacon Lounge guests with a donation to the Sweet Relief Musicians Fund. It's great to be part of the Beacon in this way, giving back and making a difference in the lives of people.
Come to the Beacon during SXSW, say hello and pick up your shirt.