IN THREE WEEKS, on November 30th, The Sketchnote Handbook will launch. I'm counting the days. I can't wait to see the book and hear reactions from readers.
These past three weeks have been spent preparing for the launch — lining up review copies of the book with influencers, doing interviews with a variety of sites, planning the launch party, updating the book info page and thinking of creative ways to promote and get word out on the book.
Just when you think your work is done, it's really just beginning. I'm finding the promotion of the book in advance of its release is hard work in a different way, but hard work nonetheless. Of course, when you have a book you love to share with others, it's also rewarding to tell others about it.
Last Minute Changes
The week after I delivered the final files, we found a few flaws in the final work that we scrambled to fix for print production. In one case, I was looking at the final PDF and saw one of the guest sketchnoters' art was being clipped off improperly. We were able to repair that and a few other tidbits.
I've been learning to be very persnickety about details. If I hadn't been tuned into the final work while browsing pages, I might have missed this flaw and been embarrassed with improperly printed artwork.
Updating the Book Page
Another important task was getting The Sketchnote Handbook book page tuned up and ready to get pre-orders going. The initial page, created during the rush of creating the book, was pretty rough. I spent several days tuning, adding detail and finally have a decent page in place.
I still have more to do, like a blogger's resource, links to the different book options and other details, which I'll add before launch. If you have ideas or suggestions, please let me know what you'd like to see.
I'm working on getting Chapter 4 released as a free PDF download and one video from the video series released to show you what the book really looks like before you buy. It only seems natural to share book and video samples not only for you, but for the people you want to share the book with too.
Keep your eyes here for book excepts and video releases.
Launch Party: December 6th
I'm also planning a launch party for the book with my friends at Translator for Thursday, December 6th from 5:30-8:30pm. I'm planning on serving soup and bread for a light dinner before I sign books, teach some basic sketchnoting techniques so we can all sketchnote my friend Len Kendall's presentation.
I'm working on a special giveaway for the first people to RSVP for the event, so again, keep an eye open here for more information on that special opportunity. It should be a great time, so mark your calendars!
A Little Progress, Every Day
After a few weeks of reflection, I'm appreciating the process of creating The Sketchnote Handbook in a way I couldn't while creating the book. I can see that a project of that size required consistent, daily progress.
On other, smaller projects, if I was pressed, I could pull and all-nighter or three and knock out the work. But with the book, that just wasn't an option. Not even two weeks of all-nighters could get me to a completed book. It required a long-term, 7-month journey of daily progress.
That's a great life reminder that the toughest and most rewarding things I can do (parenting, managing my heath and more) are long-term, daily journeys.
There are a variety of new pieces up related to The Sketchnote Handbook you can read and watch:
• Author Blogging & Book Marketing Done Right - Roger C. Parker talks about this series of posts documenting the book writing process.
• Sketchnote Handbook Video Promo - this video was shot by Amy Van Vechten at Peachpit last spring, when I paid a visit to Peachpit.
• 7 Questions with Mike Rohde in Rejuvenate Meetings - A Q&A about the new book and sketchnoting.
Come on November 30th!
I can't wait for launch day on November 30th! In the meantime, your pre-orders of the book are encouraged and appreciated. It would be great to sell so many of these books that Peachpit has to print more!
I highly recommend the Video Edition, which includes the book and a code in the back for the 1 hour 10 minute streaming video, including an on-site video of me sketchnoting a talk live. This version is the best value.
Look for more updates as launch day nears - thanks again for your support!