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Thursday
Nov082012

The Sketchnote Handbook: Update 11 - Launch Prep

IN THREE WEEKS, on November 30th, The Sketchnote Handbook will launch. I'm counting the days. I can't wait to see the book and hear reactions from readers.

Sketchnote Handbook: Chapter 4 Sketch

These past three weeks have been spent preparing for the launch — lining up review copies of the book with influencers, doing interviews with a variety of sites, planning the launch party, updating the book info page and thinking of creative ways to promote and get word out on the book.

Sketchnote Handbook: Chapter 4 Illustration Sample

Just when you think your work is done, it's really just beginning. I'm finding the promotion of the book in advance of its release is hard work in a different way, but hard work nonetheless. Of course, when you have a book you love to share with others, it's also rewarding to tell others about it.

Last Minute Changes

The week after I delivered the final files, we found a few flaws in the final work that we scrambled to fix for print production. In one case, I was looking at the final PDF and saw one of the guest sketchnoters' art was being clipped off improperly. We were able to repair that and a few other tidbits.

I've been learning to be very persnickety about details. If I hadn't been tuned into the final work while browsing pages, I might have missed this flaw and been embarrassed with improperly printed artwork.

Updating the Book Page

Another important task was getting The Sketchnote Handbook book page tuned up and ready to get pre-orders going. The initial page, created during the rush of creating the book, was pretty rough. I spent several days tuning, adding detail and finally have a decent page in place.

The Sketchnote Handbook Cover

I still have more to do, like a blogger's resource, links to the different book options and other details, which I'll add before launch. If you have ideas or suggestions, please let me know what you'd like to see.

I'm working on getting Chapter 4 released as a free PDF download and one video from the video series released to show you what the book really looks like before you buy. It only seems natural to share book and video samples not only for you, but for the people you want to share the book with too.

Keep your eyes here for book excepts and video releases.

Launch Party: December 6th

I'm also planning a launch party for the book with my friends at Translator for Thursday, December 6th from 5:30-8:30pm. I'm planning on serving soup and bread for a light dinner before I sign books, teach some basic sketchnoting techniques so we can all sketchnote my friend Len Kendall's presentation.

I'm working on a special giveaway for the first people to RSVP for the event, so again, keep an eye open here for more information on that special opportunity. It should be a great time, so mark your calendars!

A Little Progress, Every Day

After a few weeks of reflection, I'm appreciating the process of creating The Sketchnote Handbook in a way I couldn't while creating the book. I can see that a project of that size required consistent, daily progress.

On other, smaller projects, if I was pressed, I could pull and all-nighter or three and knock out the work. But with the book, that just wasn't an option. Not even two weeks of all-nighters could get me to a completed book. It required a long-term, 7-month journey of daily progress.

That's a great life reminder that the toughest and most rewarding things I can do (parenting, managing my heath and more) are long-term, daily journeys.

New Articles

There are a variety of new pieces up related to The Sketchnote Handbook you can read and watch:

Author Blogging & Book Marketing Done Right - Roger C. Parker talks about this series of posts documenting the book writing process.

Sketchnote Handbook Video Promo - this video was shot by Amy Van Vechten at Peachpit last spring, when I paid a visit to Peachpit.

7 Questions with Mike Rohde in Rejuvenate Meetings - A Q&A about the new book and sketchnoting.

Come on November 30th!

I can't wait for launch day on November 30th! In the meantime, your pre-orders of the book are encouraged and appreciated. It would be great to sell so many of these books that Peachpit has to print more!

To pre-order The Sketchnote Handbook from Peachpit, use the code SKETCHNOTE for 35% off of the list price through December 31, 2012.

I highly recommend the Video Edition, which includes the book and a code in the back for the 1 hour 10 minute streaming video, including an on-site video of me sketchnoting a talk live. This version is the best value.

Look for more updates as launch day nears - thanks again for your support!

Reader Comments (12)

I also recommend the video edition. :D

November 9, 2012 | Unregistered CommenterGabe Wollenburg

Thanks Gabe. The Sketchnote Handbook video is a different but related offering. The key feature is seeing the process of sketchnoting on camera — particularly the section of the video about preparation and a sketchnote from start to finish.

To see Jon Mueller speaking and my process of converting his talk into sketchnotes is uniquely valuable and hard to replicate in the book. So, with the combination of the printed book and streamed video, I think lots of ground is covered for people interested in sketchnoting.

When the video sample is released, I'll be sharing more detail about why the video edition is most valuable, along with an overview of the videos.

November 9, 2012 | Registered CommenterMike Rohde

Hi, I have a question: What are the differences between the "The Sketchnote Handbook Video" on DVD and the Video-Edition of the book? Blessings from Germany!

November 10, 2012 | Unregistered CommenterJohannes

Johannes - the video portions are the same.

1. Sketchnote Handbook Video Edition is the book with a code in the back for streaming the video at Peachpit.com.

2. The Sketchnote Handbook Video DVD is the same video component but offered on a DVD rather than as a streaming video.

Does that make more sense? If you have other questions, just let me know.

Mike

November 10, 2012 | Registered CommenterMike Rohde

Dear Mike, yes that makes sense. :-)

Thank you!

Regards, Johannes

November 10, 2012 | Unregistered CommenterJohannes

Kein problem! :-)

November 10, 2012 | Registered CommenterMike Rohde

Oh, auf Deutsch? I am impressed! :-)

Ich freue mich schon sehr auf " The Sketchnote Handbook"!

November 10, 2012 | Unregistered CommenterJohannes

Danke! Ich spreche und verstehen BISCHEN Deutsch - enough to get me in trouble. :-)

You can read my travelogue entries from a few trips online:

http://travelogue.net/2009/11/travelogue-1995/

I visited 3 times for pleasure in the 1990s to visit friends I made in the US. Then I took a position with a European firm and traveled there for business many times. Last visit was December 2001. Would love to visit again soon!

Tschuss!

November 10, 2012 | Registered CommenterMike Rohde

Oh, very interesting! I will read your travelogue ... Tschüss! :-)

November 10, 2012 | Unregistered CommenterJohannes

Your almost there Mike. I want to see a sketch of you running through the finish line with pen in hand!

November 14, 2012 | Unregistered CommenterLisa

Oh wow, I just ordered the DVD from Amazon. Didn't realize that I could access it through the book. Maybe I'll return it and wait for the book.

November 20, 2012 | Unregistered CommenterBakari

Yes - The Sketchnote Handbook Video Edition includes a code in the back of the book for you to stream the video at Peachpit.com - so if you can pause the DVD order and switch to the Video Edition, I think that's the best deal.

When you get the book and video I would love you hear your thoughts - and be sure to leave an Amazon review - even a brief one! Those are really helpful for book rankings apparently.

November 20, 2012 | Registered CommenterMike Rohde

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