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Thursday
Nov112010

TEDMED Pioneer Notebook Illustrations

TEDMED Pioneer Book: Cover

In mid-September, I received an inquiry from Tribal DDB Worldwide to create a series of sketchnote illustrations for a custom notebook for the Robert Wood Johnson Foundation's Pioneer program attending TEDMED 2010.

The agency was creating a notebook to encourage Pioneers at TEDMED to think and take notes differently during the event, and really felt my sketchnote style of illustrations would fit well with the message of the notebook.

A Tag-Team of Illustrators

I was very interested in the illustration project, though at the time I was insanely busy with many other projects. Rather than take the full project on myself or turn it down, I contacted my good friend Austin Kleon to share the book illustrations equally.

Even though timing was tight and Austin had a vacation planned in the middle of the project, we were both able to knock out the work and have a great time in the process.

Project Goals

Our challenge was to create encouraging illustrations that would help TEDMED attendees to think broader about solving big healthcare related issues presented at the event.

Initially we both created several sketchnote how-to illustrations. As the project progressed, a simpler style of sketchnote illustrations were needed, based on various words, statements and ideas provided to us to work from.

We also created some generic elements - thought and speech bubbles, pencils and other items - so these could be used in a variety of ways. A pencil I created was vectorized with Vector Magic, so it could be uses at larger sizes.

Once our illustrations were done and delivered, Tribal DDB blended our illustrations into the notebook's various pages. The final notebook was printed, bound and given to Pioneer attendees at TEDMED 2010. We hear it was well received.

Illustration Samples

Here's a selection of photos of our book illustrations:

TEDMED Pioneer Book: Intro Lightbulb (AK) TEDMED Pioneer Book: Be a Pioneer (MR)
TEDMED Pioneer Book: Accelerate Change (AK) TEDMED Pioneer Book: Focus on the Future Detail (MR)
TEDMED Pioneer Book: Reframe (AK) TEDMED Pioneer Book: Take Risks (MR)
TEDMED Pioneer Book: Problems Thought Balloon (AK) TEDMED Pioneer Book: Willing to Fail Detail 2 (MR)
TEDMED Pioneer Book: Rocket 2 (MR) TEDMED Pioneer Book: Art Credit Detail (MR)

Check out the full Flickr set to see more photos.

Many thanks to Dee Dee, Ray and Troy at Tribal DDB for choosing us to help make this notebook happen!

Reader Comments (4)

Beautiful work as usual, Mike!

November 12, 2010 | Unregistered CommenterJason Long

Thanks Jason - I (and Austin) appreciate the kind words.

November 12, 2010 | Registered CommenterMike Rohde

This is really freakin' cool Mike. Nice work

November 15, 2010 | Unregistered CommenterDerek

Thanks Derek!

November 15, 2010 | Registered CommenterMike Rohde

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