Several months ago, my friend Larry Wright asked if I'd be up for a detailed interview about design, art direction and sketchnotes. I loved the idea and agreed, responding to Larry's questions via email.
We met at the first SEED conference in 2007 and we've kept in contact since. As a developer, Larry is fascinated by design and after sitting next to me as I produced the SEED 1 sketchnotes, was curious about the sketchote process.
Here are some excerpts from the interview, first, my thoughts on art direction:
"In my view, an 'Art Director' is a designer with a 50,000 foot meta view of design projects they work on. They are involved all the way from listening to the client and stakeholders on a project, through the conception of an idea to the design, development and production the idea."
On my design process:
"Once I understand the challenge, I read my notes, and synthesize the goals for sketching. I use pencil sketches to help work out ideas that can solve the challenges I’m facing. These sketches are presented to clients with what I call “rationale notes” explaining the whys of my design concepts."
And on my sketchnotes:
"I find taking notes and sketching really reinforce what I’m capturing in my head as a speaker talks. Sketchnotes are not meant to be word-for-word stenographer notes, but interpretive. I capture what I feel is important, which makes sketchnotes personal."