Yesterday I received four very cool sample pet tags from MakaluMedia client Pam Trainer at Lola & Foxy. I was so impressed with how these tags turned out, I had to write a little something here to tell the story of their creation.
Back in early 2007, Pam Trainer, the sister of Jon Trainer at Outer Level (another client) came to me to help her tune up, simplify and redraw the logo for Lola & Foxy, her startup business offering pet collars, leads and tags online.
The logo refresh project went very well, so when Pam needed several pet tags designed in a pinch for a trade show late in the year, she called me again for help.
I happened to be booked when she contacted me, but I'd been working in an art direction role with Milwaukee designer Jason Behlke on some other production and design projects, and thought this would be a perfect job to collaborate on with him.
Research & Analyis
I talked with Pam about technical specs, wording, look and feel ideas and overall goals of the project. Then I took all of the raw information and analyzed it, producing a design brief with Pam's specs and my own thoughts on style, fonts, colors and other directions so that Jason could start working on the design.
Jason produced black & white concepts in Illustrator, which I reviewed and presented to Pam with detailed thoughts, gathered her feedback and we continued until we had final 4 winning designs that were properly prepped for the tag production house.
Pam was able to get samples in time for her trade show, and the designs went over quite well. She's now selling all four of the tag designs on the Lola & Foxy site and reports they're very popular.
While this was a small, quick project, I think it provides valuable insight on how the process works, and how everyone benefits. Pam had a great experience and now has a popular set of tags to sell. Jason had a chance to do some very cool design work on something he'd never done before. I had the pleasure of helping Pam make an idea reality, while acting as a guide and mentor to Jason through the process.
I smile, knowing we've all benefited working on this fun project. Even better, these pet tags are benefitting pet owners who can enjoy the fruits of our collaboration.