It was fascinating to hear Bryant deconstruct how he believes Starbucks works, and how our patronage of Starbucks reflects our culture. He discusses three aspects: the functional, emotional and expressive aspects of Starbucks.
"What we drink has meaning — it says something about who we are."
Bryant talks about the high caffeine content of Starbucks coffee (about twice other coffees), the emotional reasons why we buy (self-gifting, ordering language use and predictability) and the expressive aspects of Starbucks (being part of the performance, and showing our ability to afford the luxury of a fancy coffee).
Bryant's talk was both fascinating and disturbing, which for me is a good thing.