Their idea: create a weekly podcast explaining technology for non-technical people, who so often find the digital world a place geared specifically for the tech-saavy. Each week, Mike and Dave discuss a topic and break it down into easily digestible bits, in plain, non-geeky English. Very cool!
The first episode is on Podcasts, explaining to listeners what podcasting is, how it works and why it might be useful. They also cover various tools to manage and hear podcasts with, and share experiences they've had discovering and integrating podcasts into their own lives.
What's nice is, the Simply Digital site offers all podcasts embedded right on the site, so visitors can hear each episode without needing to get wrapped up in Podcasts, syndication, RSS and so on. I also love their extensive show notes for each show in structured form, with links galore.
Simply Digital's approach is a perfect way to help regular people understand and make better use of technology. I know many smart, non-technical friends who would love learning and applying technology — if someone would take the time and effort to explain it in a jargon-free way. That's where Simply Digital is a perfect fit.