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Moleskinerie featured on

This evening, my friend Armand Frasco, IM'ed me to mention that his Moleskine weblog, Moleskinerie, was just featured in the branding website,!

A nice snippet from the article:

One measure of the strength of a brand is by the amount of fervor that it inspires among its devotees. “I love my Moleskines, and you can have them when you pry them from my cold dead hands,” says one anonymous contributor to the blog,, which is “dedicated to the proposition that not all notebooks are created equal.”

Armando B. Frasco, a “photo/documentarist” and graphic designer in Chicago, Illinois, started on a whim in January 2004, after doing a Google search to see whether there were any other people as “crazy” about the “little black book” as he was (today, searching on “Moleskine” nets 54,900 results, and Frasco’s results were probably no less astounding).

Asked why he thinks people are so fond of Moleskine notebooks, Frasco says, “I believe it has something to do with the provenance of Moleskine. Using the same notebook that Chatwin, Matisse, Hemingway, et al., supposedly used somehow lends cachet to one's notebook.”

What a great thing, seeing the effort Armand has poured into his weblog, starting to pay off. I know how hard he's worked on the site, starting it out and maintaining it on his own dime, working hard to find interesting stories to post, and searching out famous and non-famous Moleskine users from all walks of life.

Congratulations are in order to Armand and all of the volunteers over at Moleskinerie who are now enjoying the fruits of their efforts.

Have a nice weekend everyone!

Reader Comments (1)

You share in this honor, after all we started it. Then again, its just a notebook! ^_^.
September 3, 2004 | Unregistered CommenterArmand

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