Palm Becomes palmOne

Just heard the news a little bit ago that Palm, Inc. has now renamed themselves palmOne and have launched their new site with the logomark in place.

As a graphic designer, my first impression of the logo is positive. I see palmOne has used very different color scheme of maroon and orange. It's nice to see that the design firm and palmOne wasn't afraid to use a little orange, a color I really like. You can also see that the "L" of palm looks alot like a numeral "1" too... a nice touch.

I think the only thing that'll screw up writers is the lower cased "p" of the palmOne. I suppose this is to emphasize the "One" instead of "palm" though it creates problems at the start of sentences and just feels kinda awkward. I do recall this kind of middle-cap approach being used in programming -- maybe that's part of where the inspiration is from. Either that or middle-capped brand names are the hip, new cool designery thing these days.

So, now I have to wonder... exactly how does one correctly pronounce the new name? I was thinking maybe it'd be fun to add an Italian flair and say it like this:

"PalmmOOOHhhnayy!"

Just think Pepperonni or Pizzone... hey this is kinda fun! ;-)