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Tuesday
Jul082003

Surprise! Complex Gadgets & High-Tech Lingo Confuses People

Today's tidbit link (via Hal) is to the BBC story High-tech babble baffles many, on how high tech gadgetry is baffling potential buyers out of buying.

I've always had the feeling this was true, so it's good to see a story confirming my beliefs. This is what happens when engineers and marketers promote a boatload of glitzy "features" and related buzzwords and acronyms rather than offering easy to use and simple to understand solutions.

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